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ASICS began as Onitsuka Co Ltd in 1949 - Founder, Kihachiro Onitsuka, began manufacturing basketball shoes in his home town of Kobe, Japan. The ASICS company name is an acronym for “anima sana in corpore sano”, translating to a “healthy soul in a healthy body”. Expect classic runner styles such as the Gel Saga and Kayano 5.