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Awake NY
Awake NY Vegas T-Shirt
£45.00 33% off £30.00
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Awake NY
Awake NY 4 Wheeler Coaches Jacket
£180.00 33% off £120.00
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Awake NY
Awake NY Argyle Cardigan
£180.00 39% off £110.00
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Awake NY
Awake NY Globe Hoodie
£120.00 42% off £70.00
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Awake NY
Awake NY Dice Sweater Vest
£155.00 39% off £95.00
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Awake NY
Awake NY Serif Hoodie
£120.00 42% off £70.00
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Awake NY
Awake NY Dragon Varsity Jacket
£875.00 40% off £525.00
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Awake NY
Awake NY Globe T-Shirt
£50.00 40% off £30.00
After taking over major urban cities in the '90s - deeply intertwined with subculture during the era - streetwear still holds a grasp over contemporary clothing to this day. The roots of streetwear remain - a canvas for labels to tell their own stories. Over the years collections have evolved as brands experiment with fabric and silhouette, developing wholly individual aesthetics that make the genre so eclectic. At HIP we stock classic streetwear pioneers alongside the new, up-and-coming brands making noise in their own scenes.