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On August 18, 1949, Adi Dassler registered the name “Adi Dassler adidas Sportschuhfabrik” and set to work with only 47 employees in the small town of Herzogenaurach, Germany. On the same day, he registered a shoe that included the registration of the soon-to-become-famous adidas 3-Stripes. adidas has it's roots in Germany but is truly a global company, with groundbreaking shoe technology innovations including ADIPRENE, CLIMACOOL and BOOST.