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Since its inception in 2015, District Vision has brought a new perspective to the modern running scene. Spearheaded by Max Vallot and Tom Daly, who first met in London before moving to New York, the label caters for its audience's every need - both mental and physical. Guided by the notion 'Center for Inner Peace', District Vision approaches running holistically - exploring its intersection with mental wellbeing through practices like meditation. Initially the label entered the market through an eyewear product for downtown runners, combining real-life feedback with Japanese engineering to create the Keiichi frame. This commitment to function-first and performance enhancing product has laid at the heart of District Vision since day one. Although its mindful and free-spirited attitude has translated to clothing with a contemporary aesthetic just as suitable in the wider lifestyle space - reflected by collabs with the likes of Salomon and New Balance.

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