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Founded in 1927 in the heart of Paris, Vetra are a true work wear inspired brand, with the name being born out of an abbreviation of VETements de TRAvail. The Vetra logo has been adapted over time moving with the popular colours of the era. Alongside its workwear, Vetra also created five pocket jeans in raw denim , yet the heart of their collections remains in workwear. Vetra is still known as an authentic French brand creating quality apparel, whilst its success has led it to sell in over a dozen countries.