A.P.C.

A.P.C. or Atelier de Production et de Création to its friends is the brainchild of menswear-heavyweight Jean Touitou. Since 1987, it has created clean and elegant garments, created in reaction to the ostentatious and somewhat brash nature of much 1980s fashion. A.P.C.s selvedge denim jeans revolutionised the market place with its Petit and New Standard numbers, and they remain key components of the brands allure. Due to its strikingly-simple design and judicious use of logos, A.P.C. isn’t a brand to grab you by the scruff of the neck and demand your attention, and is all the better for it.