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Founded in 1999 - Alife is a New York City-based lifestyle concept brand and label focused on art and creativity with a strong ethos for originality. Four friends Arnaud Delecolle, Tony Arcabascio, Tammy Brainard and Rob Cristofaro teamed up to ‘fill a void of creativity in New York’ at that time, and to share their low-key, creative lifestyle with a broader audience. Originally a creative workshop located on Manhattan’s Orchard Street, Alife’s innovative designs and forward-thinking products transformed them into an internationally renowned streetwear clothing brand and boutique.